Rooted in the strong foundations of The Olayan Group and Tawfiq Gargour & Fils, Abu Soma Development Company (ASDC) is the driving force behind Somabay’s growth on Egypt’s Red Sea coast.

Guided by a vision to redefine luxury living and hospitality into a seamless, sustainable lifestyle, ASDC has built a diverse portfolio in real estate, hospitality, travel, and facility management.

Under the leadership of CEO Ibrahim, the company has transformed Somabay into a recognized destination brand — blending innovation, world-class service, and sustainability to deliver exceptional experiences for residents and visitors alike.